The Nashville [Tennessee]-based subsidiary of insurer AIG is dropping those tarnished initials, a rebranding that separates it from its troubled parent and, officials say, highlights its individual identity.Remember, the AIG operation here used to be, going back a couple of owners, Franklin Life Insurance. Maybe a little re-rebranding might be good here too.
In coming weeks, a new sign that emphasizes the initials of the unit, American General Life and Accident Insurance, will replace the one outside of its Brentwood-area headquarters that read "AIG American General" until the parent's name was covered up this week.
Shayna Schulz, a Houston-based spokeswoman for AIG, said the new AGLA logo will appear on employees' business cards, branch office signs and other materials.
"Moving to a brand that the company built its reputation on and that doesn't immediately bring to mind AIG certainly helps with new business sales," she said.
Update: Just saw on my teevee that an AIG office in New York is going for the rename too.