Monday, July 07, 2008

Weather Cash Cow

Who knew weather was so profitable

NEW YORK -- NBC Universal and two partners said Sunday they have reached a deal to buy The Weather Channel...

Financial terms weren’t disclosed, but a person familiar with the matter who insisted on anonymity said the purchase price was $3.5 billion in cash

The Weather Channel was launched in 1982. Its Web site has about 37 million monthly unique visitors, putting it in the top 15 Web sites, according to the company. The Weather Channel has 1,300 employees and estimated annual revenues of $550 million.

I really don’t watch the Weather Channel all that much anymore, but I do frequent their website along with a number of other weather-related sites. Before I had regular access to the internet (about 10 years ago), I was always tuning into TWC to catch a glimpse at the radar or get a forecast or current temp. It’s just easier and more efficient to hop on the wide, wide world of web now. Still, from a weather geek’s perspective, it’s nice to see a pioneering weather outlet command that much money and employ so many people.

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