You probably have noticed by now that Heineken has launched a massive media campaign to promote its new Premium Light beer. “Succumb to Smooth” is their slogan. Which is kinda stupid but whatever, that’s not my main beef. No, my complaint is that Heineken has “succumb” to marketing pressures to compete in the light beer market.
Look, I have nothing against light beer in general but Heineken shouldn’t be light. A Heineken is a Heineken. It’s a whole beer, nothing light about it…until now. THIS is a Heineken:
And I really like this workplace Heineken daydream:
And to round out this Heineken post we have a little beer porn. CAUTION: Graphic depiction of beer intimacy may not be suitable for children.
True beer love.