Does anyone else find it odd that Abe Lincoln has become the mascot for a sleeping aid? You’ve probably seen this TV commercial for Rozerem featuring Abe. I’m assuming the sleepless guy in the commercial is a Springfield resident who, by virtue of the total Abe saturation where he lives, often finds the 16th president in his dreams.
Today I noticed the not-all-that-convincing Abe in an online ad for the drug too.
Perhaps there should be a display at the Abraham Lincoln Presidential Library and Museum featuring Abe in advertising throughout history, the commercial Abe, the one that moves products. Or, more broadly, Abe in marketing. There are probably thousands of businesses that use the name Lincoln and only about half are in Central Illinois I suspect.
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