Supplemental Beer Blogging: PBR Death Wish Edition

I know this is already all over the media, but the beer blogging tradition here won’t allow me to just let it pass on by without comment.

SOUTH CHICAGO HEIGHTS, Ill. - Bill Bramanti will love Pabst Blue Ribbon eternally, and he's got the custom-made beer-can casket to prove it. "I actually fit, because I got in here," said Bramanti of South Chicago Heights.

The 67-year-old Glenwood village administrator doesn't plan on needing it anytime soon, though.

He threw a party Saturday for friends and filled his silver coffin — designed in Pabst's colors of red, white and blue — with ice and his favorite brew.

Keep drinking that stuff and you’ll need that casket sooner than you think. Or is that elitist of me?

But what great PR for PBR, eh? Which leads me to ask, why not have corporate sponsorship for your funeral? Certainly the funeral homes could have some corporate sponsorship plans already to choose from when the need arises.

And what’s going on in the background there? It looks like a Christmas tree and table with lots of other booze bottles on it. You might be a redneck if…